Alex O’Malley, Managing Director at Love Finance, is a seasoned broker with a sharp eye for speed, scalability, and customer service – three key qualities that define his long-standing relationship with MaxCap. Since its founding in 2016 with a mission to make business finance simple, fast, and beautiful, Love Finance has grown to become the UK’s fastest growing SME broker, operating as a highly rated digital-first finance platform.
Love Finance, which operates entirely online, works with businesses across every sector, from start-ups to well-established SMEs. “We don’t restrict by industry, apart from the usual excluded sectors,” he explains. “All of our business comes through online. There’s a consistent stream of SMEs looking for fast, no-nonsense finance.” That’s where MaxCap comes in.
The strong relationship between Love Finance and MaxCap is underpinned by shared values. “I’ve known the MaxCap team for several years,” Alex explains. “We have a fantastic professional and social relationship with them. It’s a personal relationship, not just transactional. They’re really great people to work with.”
MaxCap’s willingness to adapt and evolve has been a standout factor for Alex and his team, matching Love Finance’s own approach to speed, simplicity, and constant improvement. “MaxCap tailored one of their products to us when we weren’t doing a huge amount of business,” Alex says. “We gave them feedback about what the barriers were, and they made some pretty meaningful changes to their product and service to accommodate that. This in turn benefited our customers. Once that payout process was improved, the impact was immediate. We really ramped up how much business we were doing with them.”
It’s a rare level of responsiveness in the lending world, especially from a provider that already delivers on the fundamentals of speed, simplicity, and flexibility. “They’re very quick,” Alex adds. “They just get it done.”
He elaborates: “They’re known for same-day approvals and payouts. They’ve become a trusted go-to lender for brokers who need speed without sacrificing service or decision-making nuance. To us, MaxCap really stands out for offering a human approach. We can have phone conversations with them and discussions about terms, cutting through red tape that might slow down or stall a deal elsewhere.”
As the market continues to demand faster, smarter funding options, Alex sees his partnership with MaxCap as a crucial part of his company’s growth. “They’re very easy to work with and we know what we’re getting with them: responsiveness, flexibility, and a willingness to listen and adapt. That’s rare. And the fact that we’ve got a direct relationship with the team – people we know by name and can call directly – makes all the difference. That level of connection just isn’t there with every lender.”
To find out more about Love Finance please visit lovefinance.co.uk
About MaxCap
MaxCap has established itself as a leading provider of business loans for small and medium sized businesses in the UK. With a combined 30+ years of industry experience we are able to identify the requirements of each business and determine the finance that best suits their needs to thrive and grow. We work hard every day to provide small businesses with fast access to capital. Our dedication to excellence coupled with our advanced technology enables easy and accurate decision making that allows an application, approval, and funding to all take place the same day.